Why do some products catch on while seemingly identical ones never gain any traction?
It turns out that some of the most promising and optimal use cases for any product require buyers and consumers to first change their behaviors. Whether building retirement planning tools or a simple scheduling app, product teams must understand key aspects of psychology, incentives, and habit-formation in order to achieve success.
I was honored to be invited to run an interactive workshop on Presentation winning! The art of rapid prototyping and storytelling at this years TechTogether in Boston.
https://boston.techtogether.io/index.html
Here are some resources from my workshop.
Project files http://bit.ly/ttyes
The final Invision product sample
