Erin Essex

Brainstation panel 2020

Why do some products catch on while seemingly identical ones never gain any traction?

It turns out that some of the most promising and optimal use cases for any product require buyers and consumers to first change their behaviors. Whether building retirement planning tools or a simple scheduling app, product teams must understand key aspects of psychology, incentives, and habit-formation in order to achieve success.

Designing Great Experiences in a Digital-First World

The pace of digitization has sped up over the last few months, forcing entire industries to adopt new digital strategies. Great user experiences are front and center in an online-only world, and as things keep changing, understanding your audience has never been more essential. 

How have the world’s best brands, their designers and digital products owners, adjusted to this new reality? What trends have they noticed and what can we expect for the future? 

Join us for a discussion with global design, product, and marketing experts, as they share the impact COVID-19 has had on their digital offerings, and how they adjusted to create seamless and memorable experiences for their customers.  

Event put on by Brainstation.

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