1
2
3
4




Capital Paper had a logo that served them well for more or less 30 years, but it needed an update. Now that they offer many more services than just paper, it seemed "products" was a more encompassing term.
I freshened up the look by toning down the hue of red, giving it a flat yet slightly 3 dimensional effect. The result is a much more modern approach but keeps the essence of the original logo.